The most important factor that determines the success of any business is your relationship with your customers. So, the more effort you put into satisfying your customers, the better your growth prospects will be. While the first e-liquid packaging thing that must have popped in your mind on reading the above lines is, beyond any doubt, the 'product,' there is another- often overlooked- factor, i.e. the way you deliver your products. Here are four reasons why you should consider packaging and delivering your products in custom boxes:

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1. Solution to budgeting problems

As a matter of fact, your way of delivery not only affects your business-customer relationship but can also improve or deter your budget, hence your profit and revenue graph; the reason being the freedom and ability to choose the appropriate, or to be more precise, the exact size of the box for each product. Think for yourself- suppose you sell five different kinds products of varying sizes and fragility, and ship them all in the same sized box, wouldn't that cause you to put in more money into providing extra protective sheaths for the smaller, fragile ones to keep it in place and reduce the risk of any damage? However, if you use a custom box of appropriate size, you would use just the right amount of protective layering, like bubble wraps, thereby saving money in the process.

2. Customer magnets

Putting a little bit of thought into the packaging, itself, shows that you care, and it is a well-known fact in the business realm that what your customers feel matters. Think of it from the perspective of the receiver. Wouldn't a good, unique packaging thrill you? Wouldn't it heighten the excitement of getting your chosen product? Moreover, it creates a positive experience for your customers, especially for e-commerce businesses where physical interaction with customers is close to nil, which in turn increases the chance of being recommended. So, custom boxes can be used as an effective marketing technique to score more potential customers.

3. Unique Brand Identity

There are many businesses that are primarily known for their unique packaging boxes. For instance, Amazon or Origami Craft Box or John & Kira's. These boxes infuse a sense of passion and appeal to the customers by making the process of unboxing a little bit more rewarding. Secondly, it makes your business name and logo more identifiable. In fact, the more appealing your custom box's design is, more are the chances that your customers will keep it with them. Most people find it hard to toss out boxes that are too beautiful for trash. So, in a way, custom boxes help reflect and polish your brand identity.

Furthermore, if your custom boxes are also durable besides being eye-catchy, you can rest assured that your customers will keep them, and thus you get the lifelong worth of continued advertisement without any additional investment.

So, what's the wait for? Call in a meeting with your design and marketing team, and build your custom boxes to give your brand a new life.

Custom boxes with handles are a versatile and functional specialty packaging option. Unlike plain cardboard boxes that are used primarily for storage and transportation, customized versions with carrying handles offer a number of value-added benefits. As a result, there are a number of ways you can use boxes with handles to increase sales for your business.

Here are 3 Ways Custom Boxes with Handles Can Increase Sales:

1. Build Name Recognition. You can order custom boxes with handles in just about any shape, size, color or cover material you can imagine. Therefore, you can choose a color scheme that matches the rest of your company's branding and marketing efforts. You can also add your company name, logo, marketing slogans or web address. So, in addition to serving as a container to hold your marketing materials or retail products, these boxes perform double duty by serving as a silent messenger for your business.

2. Enhance Perceived Value. It is a known fact that people are willing to spend money on things they value. Presenting your products in high-end customized boxes with handles can boost sales by subtly suggesting the contents inside are worthy of special consideration. For example, compare the packaging between the cosmetics available in local discount outlets and those found in high-end department stores. The department store products are able to command a higher price partly because of how customers respond to the way they are presented.

Without question, custom boxes with handles can add an element of style and sophistication to your products or presentations. They can be crafted from a wide variety of materials, including turned-edge, litho-wrapped rigid paperboard, heavy-duty canvas and leather. In addition, the handles also can be made from a number of different materials, such as leather, colored plastic or rope. This versatility makes it easy to design a packaging solution that speaks directly to your intended audience.

3. Make a Lasting Impression. Custom boxes with handles aren't just for retail products. They can also be used to increase the impact of face-to-face sales presentations and other promotional efforts. For starters, they make it easier for sales representatives to transport marketing materials or samples from one appointment to another. In addition, professionally designed marketing and presentation materials help establish trust and confidence with potential customers because they indicate your business is not a fly-by-night establishment. Finally, customers are likely to remember these boxes (and by extension, your company) longer due to their eye-catching design and visual appeal. This is particularly true if they are used as a leave-behind item following a presentation or sales meeting.

In addition to the basic functionality of storing, protecting and shipping items from one destination to another, custom boxes with handles make a statement and infuse their contents with greater perceived value. Consumers are also more likely to keep this type of box for future storage needs, thereby extending the length of time they are exposed to your business name and marketing message.